How can you harness the passion of your customers to drive business growth, while increasing the value they get from your company? Develop a customer advocacy strategy and program. Many of your customers are already willing and eager to provide input into product development, connect with other customers, and refer new ones.
For some companies, customer advocacy is similar to customer reference and feedback, and sometimes overlaps with both of those disciplines. Advocacy programs can be a great mechanism to scale a reference program and solicit new references that can then funnel back into your reference program. Advocacy programs can also be a tool to engage customers to provide feedback on products, messaging, and more - and can be faster and easier than focus groups or surveys.
We partner with Influitive, a leader in engagement platform solutions, to deliver high-value advocacy programs to retain current customers while attracting new ones. One of only 9 agencies classified as an Influitive Certified Partner, our Certified Influitive Consultants know how to create advocacy programs that deliver. Check out the work we've done helping our clients launch and run high performing advocacy programs.
"It's not what we say about our company or product that matters most, it’s what our customers say. Digital customer advocacy creates the platform for customers to interact with a company in an entirely new way that reaps benefits across an entire organization."
advocacy practice lead
Eileen has more than 20 years of high technology public relations and marketing experience in both agency and corporate setting. Eileen has helped companies including SimpliVity, CyberArk, HPE, and Box launch and run successful advocacy programs.
Advocacy campaigns & challenges
Sheena has over a decade of project management and digital marketing experience within corporate, agency, and start-up environments. Her passion is helping her clients to be successful through various marketing communication channels and customer advocacy engagement strategies.